My computing history.

You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever

  • 1981

    BBC Micro computer - my Primary School gets one - the first computer I have used

  • Age 9 : I become the IT 'monitor' for the school - exploring and setting things up for the teachers

  • 1987

    8086 chip PC - High School would get me hands-on, and learning Turbo Pascal

  • 1990

    Sixth Form project - a friend and I implemented an inventories database for our Health Authority!

  • 1993

    CERN : 3rd year Physics research project used Fortran with remote data from the ALEPH particle detector

  • 1995

    Postgraduate research included 'the Educational use of multi-media and internet-based information'

  • 1997

    Mars Pathfinder : As a Physics teacher I would take all my pupils to use the live data from the Sojourner rover on Mars

  • 1998

    HTML club - I would run after-school clubs on web development. We would build the school's first website. 

  • 2000

    dotCom startup : Dendral - I switched professions, to become a fulltime developer - #2 in a VC backed neural-semantic net startup,  way ahead of it's time

  • 2004

    CSW Healthcare : NPfIT - a small cog in one of the largest IT projects in UK history - the national data spine

  • 2006

    XML Summer School - Jeff Barr would talk about Amazon's new S3 service -which would herald the start of AWS  

  • MSc in Information Technology ... while working on another side-project ;)

  • 2007

    CSW : won British Computer Society’s SME Organisation of the year 2007. From a team 30 to 150 in 9 months.

  • ISO/BSi Technical Committee member for  IST41 - technical reviews of key standards ODF and OOXML.

  • 2007

    Adobe : joined as Senior Technical Manager, would become manager responsible for Professional Services EMEA for the Scene7  product.

  • 2009

    Conference speaking including Adobe Summit, Digital London, and Webinars
    Followed by meetup talks and 'finding my voice'.

  • 2012

    Amplience : Director of Professional Services, in this Amplified User Experience focused UK startup.

  • 2015

    Amplience: became Director of Pre-Sales - as we achieved 425% growth over 3 years. ($37M series C)

  • Authored ‘Practical Responsive Images’, published by Five Simple Steps. Sold 1000+ copies release day.

  • 2017

    Storyus : the family-friendly storytelling platform - I started building the ideal 'slow social' platform.
    This timeline is part of it.

  • 2018

    Cloudinary : Principal Solution Engineer : I joined this developer-first Dynamic Media platform, 500k+ users, 40 billion + assets

  • Aside from technical pre-sales, I would lead some of our Enterprise Training, present 'No Forking Way' at ImageCon (CA), contributing author for Web Almanac

  • 2021

    Cloudinary : remarkable, with no VC funding, hits $100M ARR and $1 Billion valuation, Forbes cover story

  • May 2021

    ▲ Vercel

  • 2022

    First dedicated Sales Engineer, becoming Director, Sales Engineering with the  global team of 15 incredible SEs.

  • True hyper-growth: company size from from 40 to 430, 1000% ARR growth, over 2 years.

  • Jan 2024

    Through constant innovation by an incredible Engineering org. and very strong PMF, Vercel announces crossed $100M.

  • June 2024

    Series E, putting Vercel valuation well in excess of $3 billion.

  • Sept 2024

    The Global Sales Engineering team alone now numbers 25 - such a privilege to work alongside this incredible world class  team.